Being a small business owner can be tough. You need to be a forward thinker and be willing to accept that sometimes things don’t always go to plan. A lot of the business landscape has changed over the last few years. People are changing how they engage with businesses and where they buy their products. I realised a lot of my competitors were starting to shift their products online, and that if I didn’t make the same move I was going to get left behind.
I spent hours of each day doing competitor research and getting my online store setup. The more research I did, I discovered that I was going to have to do more than simply set up an online store. I needed to build an online presence. I decided to hire a video production team. Melbourne is no stranger to creatives, so I was sure I’d be able to find a great team of video specialists in no time.
I had a rough idea of what I wanted the videos to be. I wanted a few brand videos, as well as videos to showcase my products. Most of my competitors only display photos of their products. I decided that I was going to one up them and display my products by utilising top quality marketing video production. We have so much great tech nowadays, and so many experts who know what they’re doing, there’s really no excuse to not have good video content.
By letting the video team take care of the creative and production side of things, it meant I could draw my focus to the things I’m good at. Businesses don’t run themselves. You need someone who can overseas the day to day and think with the future in mind. I might not be a creative person, but I definitely know how to stay on top of trends and make my business thrive.
I’m really excited to see the result of these videos. I’m confident they will help improve the retention of visitors on my website, as well as help drive engagement on social media.